Kenji, an east Asia-inspired lifestyle brand with multiple stores across the UK, is set to make a big move in Warrington town center. The brand’s existing store in Warrington’s Golden Square Shopping Centre, which opened in November 2017, has enjoyed success over the past few years. However, this autumn, Kenji will be upgrading to a larger unit within the shopping center, complete with a stunning golden entrance that pays homage to the town’s famous Golden Gates.
Kenny’s Expansion Plans
The decision to upscale the Warrington store comes on the heels of recent Kenji openings in the last 12 months, which have featured a large Japanese torii gate entrance. These entrances, traditionally red, have become a signature design element for the brand. Stacey Lynch, head of operations and design at Kenji and a Warrington native, proposed a unique twist for the Warrington store’s entrance – a golden torii gate. This golden gate will be a first for Kenji and will be exclusive to the Warrington location.
A spokesman for Kenji expressed excitement about the new store, stating, “The golden torii gate will be a tribute to our loyal Golden Square customers, who have been instrumental in our success in Warrington. The Warrington community has embraced our brand since the beginning, and we see this new store as a way to give back to our dedicated customer base.”
New Store Features
The new Kenji unit, located in the former Scott’s Menswear store within Golden Square, will be approximately 3,000 square feet, doubling the size of the current store. Along with the larger space, the new store will introduce Kenji’s latest retail design model, which promises an immersive shopping experience inspired by the upcoming KenjiLand game and app. This innovative design concept will include a touch-screen character selection display and other game-based installations to engage customers in a unique and interactive way.
Stacey Lynch spoke about the significance of the Warrington store’s expansion, saying, “Golden Square has always been a key part of our Kenji story, and we wanted to create a space that reflects the local community’s influence on our brand. The exclusive golden torii gate and expanded store size are our way of honoring our loyal customers in Warrington.”
The grand opening of the new Kenji store is scheduled for October 5, with the existing unit remaining open until then. However, there may be a temporary closure for a day or two during the final week as preparations are made for the transition.
Community Support and Growth
Kenji’s decision to upgrade its Warrington store is a testament to the brand’s commitment to its customers and the local community. The support and enthusiasm shown by Warrington residents have been integral to Kenji’s growth and success in the area. By expanding the store and introducing new design elements, Kenji aims to provide a fresh and exciting shopping experience for its loyal customer base.
The brand’s unique blend of east Asia-inspired fashion and lifestyle offerings has resonated with shoppers in Warrington and beyond. With the upcoming launch of the KenjiLand game and app, customers can look forward to even more engaging experiences both in-store and online. Kenji’s innovative approach to retail design sets it apart from traditional stores, creating a dynamic and immersive environment that captures the imagination of shoppers.
As the Warrington store undergoes its transformation, Kenji remains committed to delivering high-quality products and exceptional customer service. The brand’s emphasis on community engagement and local influence ensures that the new store will be a reflection of the unique character of Warrington and its residents. With the golden torii gate serving as a symbol of appreciation for its customers, Kenji looks forward to welcoming shoppers to its expanded and enhanced store in Golden Square.