American Golf, based in Westbrook in Warrington, has reported a significant growth in female golfers despite a rainy summer impacting the average number of rounds played in the UK. The retailer noted a substantial increase in women’s golf, with club sales soaring by more than a third over the past year. This surge in female participation is fueled by a remarkable 42 per cent rise in women’s package set sales, which offer an affordable all-in-one set of clubs commonly favored by beginner golfers. Moreover, iron sales have seen a remarkable uplift of 44 per cent, while putters have surged by over half in sales at 53 per cent. Additionally, drivers, woods, and utility clubs also experienced sales increases of 18 per cent over the same period.
The Game Changers Campaign
American Golf attributes the rise in women’s golf to its Game Changers campaign, which aims to create a more inclusive game by celebrating new golfing trailblazers who inspire individuals to take up the sport. Stuart Middlemiss, the chief commercial officer at American Golf, expressed excitement over the substantial increase in female golfers, emphasizing that golf is a game for everyone. Middlemiss highlighted the retailer’s commitment to supporting every aspect of the game for women, including providing a wide range of fashionable and functional clothing options across exclusive brands like Stromberg and other stocked brands. This increased demand has enabled American Golf to expand its offerings for women golfers and introduce new products more swiftly, ensuring that female golfers have access to apparel that blends style, comfort, and performance.
Top Selling Clubs
American Golf’s top five best-selling clubs per category include the Benross Athena Ladies Package, TaylorMade SIM Max 2 6-SW irons, TaylorMade SIM Max 2 driver, Fazer XR4 Chipper, and the Ping G LE 3 Anser putter. These clubs have been popular choices among female golfers, reflecting the growing interest and engagement of women in the sport. With a focus on inclusivity, quality equipment, and stylish apparel, American Golf continues to champion the expansion and empowerment of women in golf, paving the way for a more diverse and vibrant golfing community.
As a passionate golfer myself, I can attest to the joy and camaraderie that comes with playing this timeless sport. Seeing more women take up golf is not only a testament to the sport’s universal appeal but also a step towards breaking down barriers and promoting diversity on the fairways. Whether you’re a seasoned pro or a novice looking to tee off for the first time, the rise in female golfers signals a positive shift in the golfing landscape, welcoming more players to experience the thrill of the game. So, grab your clubs, hit the course, and join the growing community of women making their mark in the world of golf. The fairway awaits!
