Kenji, the popular east Asia-inspired lifestyle brand, has recently made a significant move by installing a striking golden arch at the entrance of its newly expanded store in Golden Square Shopping Centre, Warrington. This decision comes as part of the brand’s strategy to boost business growth and enhance the shopping experience for its customers.
Upsizing and New Retail Design Concept
Kenji, which was previously located in a smaller unit within the mall, decided to move to a larger space in order to accommodate its growing customer base and introduce a fresh retail design concept. The brand, known for its innovative approach to store design, has been incorporating Japanese-inspired elements into its recent store openings. Traditionally, Kenji stores featured a large Japanese torii gate entrance in vibrant red colors. However, for their Warrington location, the head of operations and design, Stacey Lynch, proposed a golden gate to pay homage to the town’s iconic Golden Gates.
The new golden torii arch at Kenji Warrington serves as a tribute to the loyal customers of Golden Square, who have been a significant part of Kenji’s success over the years. This exclusive feature is a first for the brand and aims to create a vibrant and immersive experience for shoppers in Warrington. The store’s design reflects a blend of local influence and the brand’s unique aesthetic, providing a one-of-a-kind retail experience for visitors.
Expanding Store Size and Innovative Retail Model
The new Kenji unit, situated in the former Scott’s Menswear store, spans approximately 3,000 square feet, doubling the size of the previous location. This expansion allows Kenji to introduce its latest retail design model to Golden Square, offering customers an immersive store experience inspired by the upcoming KenjiLand game and app. The store will feature interactive elements such as touch-screen character selection displays and game-based installations, creating a dynamic and engaging environment for shoppers of all ages.
Stacey Lynch expressed her excitement about the brand’s growth in Warrington and the opportunity to bring a unique store concept to the community. She highlighted the importance of Golden Square in Kenji’s journey, emphasizing the support and openness of the local customers. The new store not only reflects the brand’s commitment to its loyal customer base but also showcases its dedication to innovation and creativity in the retail space.
A Vibrant Future for Kenji in Warrington
As Kenji continues to expand and evolve, the brand remains focused on delivering exceptional experiences to its customers. The golden torii arch at the Warrington store symbolizes a new chapter in Kenji’s story, one that celebrates the brand’s roots and embraces the community that has supported its growth. With a larger store footprint and a cutting-edge retail design model, Kenji aims to captivate shoppers and create lasting memories for all who visit the Golden Square location.
In conclusion, Kenji’s decision to install a golden arch at its Warrington store signifies more than just a design choice – it represents a commitment to growth, innovation, and community engagement. By combining traditional Japanese elements with local influences, Kenji has created a unique retail experience that sets it apart in the competitive landscape. As the brand looks towards the future, it is clear that the golden arch is not just a symbol of success but a beacon of the vibrant and exciting journey that lies ahead for Kenji in Warrington.