Revamping Pub’s Beer Garden to Attract More Customers
In a bid to enhance its appeal and attract a wider customer base, a popular pub in Birchwood is set for a revamp of its beer garden. Greene King, the pub company behind the Turf and Feather venue, has put forward plans to Warrington Borough Council for the transformation of its outdoor space.
The proposed changes include the addition of a new covered pergola to the side of the pub, complete with a new doorway for easy access from the main building on Glover Road in Locking Stumps. Additionally, the plans call for the demolition of the front conservatory to make way for a new accessible ramp leading to the main entrance. The front area will also see a facelift with new resin surfacing and festoon mounting posts.
According to the planning documents, the current setup of the Turf and Feather includes internal dining and drinking areas, as well as external seating in the front car park and rear grassed area. However, the side patio is described as uninviting with poor access from the bar, forcing customers to backtrack through the main entrance to reach it. The proposal aims to address these shortcomings by creating a more attractive and functional outdoor space that will entice new patrons to the venue.
The revamp is not only focused on aesthetics but also on improving the overall customer experience and operational efficiency. By enhancing the external beer garden and adding a covered pergola for outdoor seating, the pub hopes to breathe new life into its offerings and boost its economic viability in the long run. The existing use of the site as a public house is seen as a valuable and appropriate one, ensuring continued public access to the building and its facilities.
Enhancing Customer Comfort and Accessibility
One of the key objectives of the proposed revamp is to create a more welcoming and comfortable environment for patrons. Currently, the front picnic benches are situated on the car park tarmac, giving off a less-than-ideal impression of the seating area. By repositioning the benches and adding new resin surfacing, the pub aims to delineate a dedicated and safe customer seating space that is separate from the parking lot.
Moreover, the addition of a covered pergola will provide shelter from the elements, allowing customers to enjoy the outdoor space regardless of the weather conditions. This feature will not only improve the overall ambience of the beer garden but also extend the usability of the outdoor seating area throughout the year. With enhanced accessibility and comfort, the Turf and Feather hopes to attract a diverse range of customers looking for a relaxed and enjoyable dining and drinking experience.
Driving Business Growth and Sustainability
In today’s competitive hospitality industry, it is crucial for businesses to continuously innovate and adapt to changing consumer preferences. By investing in the revamp of its beer garden, Greene King is demonstrating its commitment to staying relevant and engaging with its target audience. The addition of new features and amenities will not only attract new customers but also encourage existing patrons to frequent the venue more often.
Furthermore, the proposed changes are designed to optimize staff operations and improve the efficiency of service delivery. With a more functional and inviting outdoor space, the pub can better cater to the needs of its customers and enhance their overall experience. This, in turn, can lead to increased customer satisfaction and loyalty, driving repeat business and long-term sustainability for the Turf and Feather.
As the application for the revamp is currently under review by the council, the decision is eagerly awaited by both the pub management and the local community. If approved, the transformation of the beer garden is expected to breathe new life into the Turf and Feather, positioning it as a go-to destination for residents and visitors alike. Stay tuned for updates on this exciting development in the heart of Birchwood.