Liverpool’s most iconic building has been taken over by none other than David Brent and Gareth Keenan from The Office. Strategic Resourcing, the Liverpool-based recruitment software for the built environment sector, has rebranded and launched an all-new recruitment platform. They’re making sure the world knows with a new promo video that brilliantly spoofs the headaches of recruitment, bringing plenty of laughs while spotlighting the company’s fresh direction. Filmed inside the historic Liver Building, the video stars renowned David Brent impersonator Tim Oliver alongside Gareth Keenan lookalike Brett Sirrell, in a reimagining of life inside a construction company that doesn’t quite follow the usual script. The Office-style skit introduces Strategic Resourcing’s refreshed brand identity and upgraded recruitment software, designed to streamline how construction firms hire top talent.
In a move that really shakes things up, Deborah Blackhurst, Founder and Director of Strategic Resourcing, explained: “Our goal was to do something completely different. Recruitment doesn’t have to be dull, and neither should tech. What better way to show we’re shaking things up than by bringing David Brent into the Liver Building?” The video’s already turning heads online, with fans loving its bold humour and creative twist on typical recruitment pain points. Deborah added: “We’re proud to be based in Liverpool, and filming inside one of the city’s most historic buildings felt like the perfect way to show our roots – even if we’re not based in Slough…” “And who wouldn’t want David Brent pitching your software?”
The tongue-in-cheek campaign reflects Strategic Resourcing’s mission to make hiring in the construction sector faster, smarter, and more human. The company’s newly relaunched platform combines specialist regional recruiters with a no-nonsense user experience, helping employers in construction find the best candidates without sifting through hundreds of CVs. With features like unlimited vacancy uploads, agency management suites, and performance management tools, Strategic Resourcing enables you to hire contract or permanent staff efficiently. The service is free to use, with payment only required upon successful hires, ensuring cost-effective recruitment solutions for your projects.
Maybe it’s just me, but Strategic Resourcing seems to be onto something with their new promo video featuring David Brent and Gareth Keenan lookalikes. It’s not really clear why this matters, but the video filmed inside the Liver Building is definitely making waves online. Deborah Blackhurst, Founder and Director, seems pretty confident that this bold move will help them stand out in the recruitment sector. And let’s be honest, who wouldn’t want David Brent pitching your software, right? The revamped recruitment platform promises to streamline the hiring process for construction firms, so maybe it’s time to give it a shot and see if it delivers on its promises.
