Background Information
In a surprising turn of events, a secret project filmed in Warrington over the summer has been revealed to star none other than beloved celebrity singer Sophie Ellis-Bextor. The project, an advertisement for Freemans’ Autumn Winter campaign, was filmed at the Treasury building on Museum Street in July. The news first broke when a film crew was spotted parked outside the historic building, sparking speculation among onlookers.
Details of the Project
As details of the project emerged, it became clear that Sophie Ellis-Bextor had been chosen as the new face of Freemans, a 119-year-old retailer known for its famous catalogue. The decision to shift focus to the online department store space was a strategic move for the brand, and they believed that Sophie’s iconic status in the UK made her the perfect choice to represent their new campaign.
Richard Cristofoli, Freemans’ chief customer officer, expressed his excitement about the partnership with Sophie, stating, “As one of the UK’s most iconic brands, we can think of no one better than one of the UK’s most iconic singers to lead the way with us as we continue to evolve.” This sentiment was echoed by Sophie herself, who shared her enthusiasm for the collaboration, citing Freemans as one of the first places where she developed a passion for accessible fashion.
The Advert and Campaign
The 30-second advert featuring Sophie Ellis-Bextor is set to premiere on Friday during the Coronation Street ad break and the season opener of Channel 4’s Gogglebox. Shot on location in Stockport, the Trafford Centre, and Warrington, the advert will not only showcase the singer’s modeling skills but also provide an exclusive preview of her new single, “Freedom of the Night,” set to release later this month.
The advert itself captures the essence of Freemans’ new campaign, highlighting the brand’s focus on providing customers with more help and advice as they navigate the new season. Sophie’s infectious energy and flair for fashion are sure to captivate audiences, as she brings a sense of fun and excitement to the TV spot.
In a statement about the collaboration, Sophie expressed her delight at being a part of the Freemans campaign, emphasizing her belief that fashion should be fun and accessible to all. She teased viewers with the promise of a sneak peek at her upcoming single, adding an extra layer of excitement to the advert.
Conclusion
Overall, the revelation that Sophie Ellis-Bextor is the new face of Freemans’ Autumn Winter campaign has generated buzz and anticipation among fans and fashion enthusiasts alike. With the premiere of the advert set for Friday, audiences can look forward to a visually stunning and musically captivating experience, courtesy of the talented singer and the iconic retailer. As Sophie herself put it, the advert promises to be a fun and exciting showcase of fashion and music, offering a glimpse into the creative vision behind Freemans’ latest campaign.