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ICONIC London has become a household name in the beauty industry, with a range of innovative and high-quality products that have captured the hearts of beauty enthusiasts everywhere. From their Triple Threat Mascara to their Glow-Giving Illuminator, the brand has consistently delivered products that promise to enhance and elevate your beauty routine. One of their latest releases, the Velvet Blur Translucent Setting Powder, has quickly become a favorite among beauty lovers, particularly a 71-year-old woman who swears by its transformative powers.

The Velvet Blur Translucent Setting Powder is priced at £25 on ICONIC’s website, but savvy shoppers can find it for a reduced price of £20 at retailers like Debenhams and Very. This vegan and cruelty-free powder has been carefully formulated to lock in your makeup without drying, creasing, or caking, while seamlessly blurring pores for a flawless finish. Users have raved about its smoothing abilities, with many noting that it gives the appearance of a professional makeup application.

One user praised the powder, saying, “Total game changer on the powder front! No more cakey face powders. This is amazing in addition to your iconic base. Great finish and adds to a flawless finish.” Another customer shared, “Best powder I own. This formidable powder leaves your face looking like a make-up artist! Easy to use and fits in any purse, making it an on-the-go item. Stays on for long hours.” The powder has received an impressive 4.86 out of five-star rating on the ICONIC London website, with users praising its velvety texture and long-lasting wear.

The key to the Velvet Blur Translucent Setting Powder’s success lies in its innovative formula, which includes velvety silicone powders and light-reflecting pearls. These ingredients work together to absorb shine, add luminosity, and provide hydration to the skin. The powder is talc-free and non-comedogenic, making it suitable for all skin types, including sensitive and acne-prone skin. It comes with a puff applicator that allows you to press the powder onto the skin in areas where you want to tone down shine, smooth pores, or set your makeup for a long-lasting finish.

Customers have also praised the packaging of the powder, with one user noting, “Really love the powder but the actual pot is rubbish. The powder doesn’t easily apply to the pad, when you press down on the mesh you hardly get any powder.” ICONIC London responded to this feedback, suggesting that users remove the pad and shake the pot to ensure more product reaches the applicator. This simple tip has helped many customers make the most of their powder and achieve the desired results.

In addition to ICONIC London’s website, the Velvet Blur Translucent Setting Powder is available at Beauty Bay and Look Fantastic for £25. However, the current price of £20 at Debenhams and Very offers a more affordable option for budget-conscious shoppers. For those looking for alternative setting powders, Look Fantastic stocks the Laura Mercier Translucent Loose Setting Powder for £21.50, while Boots offers the L’Oreal Paris Infallible 24-Hour Fresh Wear Powder Foundation for £13.99.

Overall, the ICONIC London Velvet Blur Translucent Setting Powder has quickly become a must-have product for beauty enthusiasts of all ages. Its innovative formula, velvety texture, and long-lasting wear make it a standout product in the crowded beauty market. Whether you’re looking to blur pores, set your makeup, or achieve a flawless finish, this powder delivers on its promises and has earned a loyal following among customers.