Montirex Liverpool ONE Opening: A Milestone for the Brand
Technical outdoor and sportswear brand Montirex made a significant mark in its history today as it opened its first physical store on Liverpool ONE’s South John Street. The brand, founded in Liverpool five years ago by friends Danny Yuen and Kieran Riddell-Austin, has now taken a big step forward by establishing a brick-and-mortar presence in their home city.
The 3,000 square feet store, officially opened to the public at 10am, is set to cater to men, women, juniors, and infants with their latest autumn fits. What sets this store apart is the exclusivity it offers, with lines that are only available in the Liverpool ONE location and not in any other Montirex concessions worldwide. In fact, a whopping 66% of the stock will be unique to the Liverpool store, giving customers a truly special shopping experience.
Celebrating the Launch with Special Guests
To mark this momentous occasion, founders Danny Yuen and Kieran Riddell-Austin were joined by brand ambassador and UFC Welterweight #1 contender, Leon “Rocky” Edwards, for the opening ceremony. The presence of a renowned athlete like Edwards added an extra layer of excitement to the event, showcasing Montirex’s commitment to performance and innovation in the world of sports and outdoor wear.
During the opening ceremony, the first 50 customers were treated to a special giveaway, receiving a goodie bag filled with Montirex gear. Danny Yuen expressed his joy at the brand’s evolution, stating, “We celebrated our fifth anniversary earlier this year and cannot think of a better way to mark the occasion than opening our first ever physical store in our home city, and there’s no better place than Liverpool ONE.” Kieran Riddell-Austin echoed this sentiment, emphasizing the significance of this milestone for Montirex.
Thriving Amidst the Buzz at Liverpool ONE
As the store opened its doors to the public, the excitement among shoppers was palpable. Despite the dreary weather, crowds of eager customers queued up outside, eager to explore the latest offerings from Montirex. Inside the store, UFC fighter Leon Edwards added to the buzz, interacting with fans and showcasing the brand’s commitment to performance and excellence.
The store itself, strategically located in the heart of Liverpool ONE, attracted attention not only for its exclusive product lines but also for its unique shopping experience. With shoppers lining up for hours to get their hands on Montirex gear, it was clear that the brand had struck a chord with the local community and beyond.
A Testament to Montirex’s Growth and Success
The opening of Montirex’s first physical store in Liverpool ONE represents a significant milestone in the brand’s journey. Founded just five years ago in Liverpool, Montirex has quickly established itself as a go-to destination for technical outdoor and sportswear, blending style and functionality seamlessly.
As the queues outside the store continued to grow, it was evident that Montirex’s commitment to quality and innovation had resonated with customers. With a strong presence both online and now in a physical retail space, the brand is poised for even greater success in the future.
In conclusion, the opening of Montirex’s store in Liverpool ONE is not just a celebration of a brand’s growth but also a testament to the power of community and connection. By bringing their unique offerings to a physical space, Montirex has created a hub for sports enthusiasts and outdoor adventurers alike, solidifying their position as a leader in the industry.