New TAB Betting Platform Targets Younger Audience
New Zealand punters now have a fresh option for betting with the launch of a new platform called betcha by the TAB. This platform, which is aimed at the under-35 market or those who typically do not bet with the TAB, offers a different betting experience compared to the traditional TAB services.
Unlike the regular TAB website, betcha focuses solely on fixed odds betting and does not offer tote betting on racing. This means punters will have access to fixed odds that are similar to those on the TAB website, but with additional features such as a larger toolbox for bonus bets and promotions. Customers will also have the same betting limits as on the TAB site, ensuring a consistent experience for all users.
One key difference with betcha is its digital-only presence, meaning there are no physical retail locations like TAB agencies or pub tabs. Instead, betcha offers more social betting services where punters can engage in friendly betting with friends or share their bets online. This aspect of the platform is expected to appeal to a younger demographic who are more interested in social and interactive betting experiences.
The launch of betcha was described as a “soft launch” with minimal promotion initially, but there are plans to increase marketing efforts in the coming weeks. Cameron Rodger, managing director of Entain in New Zealand, highlighted the intention behind betcha’s launch, stating that it is aimed at customers who may not resonate with the traditional TAB brand, particularly younger customers with a passion for sports.
While betcha may not cater to all existing TAB customers, Rodger encourages them to explore the platform as it offers a different set of features and experiences. The digital nature of betcha also positions it well to attract customers during major sporting events like the upcoming UFC 305, featuring prominent fighters such as Israel Adesanya and Dricus Du Plessis.
Overall, the introduction of betcha by the TAB represents a strategic move to target a younger audience and provide a more engaging and interactive betting platform. With its focus on fixed odds betting, social features, and digital-first approach, betcha aims to capture the interest of a new generation of punters who are looking for a modern and innovative betting experience.